Jughead Eats A Burger
Client: Netflix (Riverdale)
For twelve straight episodes of Riverdale (S1), Jughead had betrayed his comic book origin by not eating a single hamburger. This rightfully upset our biggest fans. With the knowledge that he would eat a burger in the season finale, we set out to steal the moment on social before the episode aired. We released a sensual, seductive minute long video of Jughead devouring a burger with no reservations.
Riverdale fans collectively lost their minds and appreciated Netflix for being a part of their fandom. Today, over 10 million people have experienced serious sexual confusion over a hamburger.
Jughead Eating a Burger Seductively Is the
Most Terrifying, Sexy Thing You've Ever Seen
— Popsugar —
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
ART DIRECTOR: Sam Heichert
COPYWRITER: Sean Ngo, Gaby Makarewicz
EDITOR: Danny Peng
:: SELECTED PRESS
Buzzfeed
Teen Vogue
Gizmodo
Refinery29
A.V. Club
Popsugar
:: FAN REACTION
NetflixUS (FB)
NetflixUS (TW)
NetflixCA (FB