#MorningYes
Client: Starbucks
There’s a real emotional divide between morning people and everyone else. For those who hit the snooze button, it’s hard to imagine doing a full workout, scheduled email blast, and meditate before having a coffee. Starbucks wanted to help Canadians love the potential in every morning, because, the truth is, mornings are what you make of them.
#MorningYes was a rallying cry to inspire people to see what would happen if we started each day with a positive attitude. We created an anthemic spot and OLVs, featuring photographer Jamal Burger, fashion designer Hayley Elsaesser, and movement creator Amber Joliat. Each video explored how they say yes to every challenge and face the morning with a positive mindset.
CREDITS :: SID LEE
ECD: Jeffrey DaSilva
CD: Kim Tarlo
DESIGNER: Ariane Leblanc
ART DIRECTOR: Sam Heichert
COPYWRITER: Sean Ngo
PRODUCER: Jennifer Mete
DIRECTOR: Todd Selby
EDITOR: Marka Rankovic (Married to Giants)
AUDIO: Grayson Music Group