Client: YouTube

As the OG hub of viral videos, YouTube has always been the home of remix culture (Chocolate Rain, Shoes, and Charlie Bit My Finger). But, for Gen Z, the hottest new videos are all on short-form video. Arriving late to the party, Shorts needed to steal the attention of creators with YouTube’s content and music library.

Remixed by You tapped into remix culture by showing how everyone can endlessly remix the content they love, their way. Collaborating with award-winning Canadian producer WondaGurl, we remixed “Short Shorts” into a certified banger. It became our catchy campaign soundtrack, helping to spawn our hero video and inspired 300+ pieces of original creator content

All this without a single cheugy, cringe, or eye roll from Gen Z #sick.