Minute by Minute

Client: Netflix (Stranger Things)

No one at Netflix was prepared for the success of Stranger Things. With little to no support behind the show, Netflix wanted to promote the runaway summer hit in a big way for Halloween. Through social listening, we found a group of superfans in Atlanta, Georgia who loved how the show was shot there and featured Brenda Woods, a local news anchor, in a brief cameo role.

We revived Brenda Wood’s Emmy award-winning show Minute by Minute for a special news update on Barbara Holland, a cult favourite from the show. Fans were ecstatic that #JusticeForBarb was finally happening as they eagerly awaited the next season.

Someone’s Finally Paying Attention To Barb’s
Disappearance In This New ‘Stranger Things’ Clip

— Uproxx —