Life In Color

Client: Color Cannabis

Cannabis is fun (sorry mom), but the category isn’t (sorry clients). With a long legal document of rules, it’s hard to say anything interesting about cannabis at all. Color Cannabis was our way solution. The brand is a celebration of the beautiful, enlightened (high) experiences that we all subjectively experience. When we live a Life in Color, we explore the unexpected beauty of the everyday.

Our modular, abstract system allowed people to make their own powerful and nostalgic connections to Color through acts of visual and word association.

 
 

WeedMD Takes a Vibrant Approach to
Recreational Cannabis with Colourful Campaign

— LBB

 

CREDITS :: SID LEE
ECD: Jeffrey DaSilva
CD (DESIGN): Laura Stein
ACD (DESIGN): Dominic Liu
DESIGNER: Sam Dal Monte. Barry McLynn (Production), Burak Ozcan (Digital), Emma O’Neill (Motion)
ART DIRECTOR: Sam Heichert, Anna Cumyn
COPYWRITER: Sean Ngo
PRODUCER: Ashley Chu

AUDIO: SNDWRX

:: SELECTED PRESS
Strategy
DesignBoom
LBB