Mad Love
Client: MLSE x Canada Basketball
We’ve come to believe that women in sports receive the same faculties, support, and luxuries as men when the truth is far from that reality. Female athletes have to work twice as hard to beat both their peers and the system set against them. They face real everyday adversity with a lack of sponsors, media coverage, league infrastructure, high level competition, and maternity support. And yet, women will never stop playing with a passionate conviction to change the game.
That’s Mad Love.
CREDITS :: SID LEE
ECD: Jeffrey DaSilva, Tom Koukodimos
CD (DESIGN): Andrea Gustafson
ACD (DESIGN): Alex Boland
ART DIRECTOR: Anna Cumyn
COPYWRITER: Sean Ngo
DESIGNER: Priya Mistry
PRODUCER: Elana Olavesen
DIRECTOR: Similar But Different (Soft Citizen)
EDITOR: Marka Rankovic (Married to Giants)
COLOURIST: Ana Escorse (Studio Feather)
AUDIO: Grayson Music Group
MLSE
CD: Kevin Mones
ART DIRECTOR: Caroline Shaw, Kevin Briones (Motion)
DESIGNER: Alison Grant, Bianca Naje, Sonica Katoch, Kristen Saluma (Motion)