Raptors TwoFive

Client: MLSE (Toronto Raptors)

When the Raptors came to Toronto in ‘95, we were a basketball team playing in a baseball stadium, in a hockey town. But, all that changed when Lowry lifted the Larry O’Brien.

With the 25th anniversary coming after a historic year, we knew that an anniversary logo wouldn’t cut it. They all looked and felt the same, and The North is anything but. Two Five pays homage to all the fans who have repped their team and city over the years. They built The North with every fist bump, high five, three point wave, and 6 god prayer.

I still haven’t financially recovered from the NBA Finals, but this campaign helped.