NAC: Nature First Tokens

Client: Toronto Zoo

Non-Fungible Tokens derive their value based on how scarce, rare, and limited each minted blockchain item or artwork is. What if we treated our endangered animals with the same level of attention as rare NFTs?

The Toronto Zoo will launch an exclusive collection of Nature First Tokens by minting the exact number of endangered specimens saved each year from their conservation efforts. Nature First Tokens will become the first NFTs in the world where we’ll want more and more tokens actively minted as each new token means another animal saved.