Santa Clarita BodyBreak

Client: Netflix (Santa Clarita Diet)

Santa Clarita Diet was a new Netflix Original launching to a broader audience in the world. We needed to create a localized approach that would get Canadians excited about a show named and set in California.

BodyBreak was an iconic Canadian fitness show from the early ‘90s featuring Hal Johnson and Joanne McCleod. We resurrected the show as an episode about the hot new experimental Santa Clarita Diet and added a sinister twist.

Until next time, keep fit and have fun.

 

Hal And Joanne From "Body Break" Are The Cutest Cannibals

— Buzzfeed —

 

CREDITS :: SID LEE
ECD:
Jeffrey DaSilva
ART DIRECTOR: Sam Heichert
COPYWRITER:
Sean Ngo
PRODUCER: Elana Olavesen

DIRECTOR: Chris Woods (Scouts Honour)
EDITOR:
Ross Birchall (Saints)
COLOURIST: Wade Odlum
AUDIO: Grayson Music Group

:: RECOGNITION
2017 ADCC (Single - Film, Online Video) - Gold

:: SELECTED PRESS
Buzzfeed
Exclaim
DailyHive

:: FAN REACTION
NetflixCA (FB)

Next: Awards